Velliv was founded in 2019 with the intention to be the best version of a modern day pension company. Velliv balances on one hand, a solid understanding of numbers and economy – and on the other, a deep care and personal connection to its customers.
Leading up to Velliv’s launch, design agency Kontrapunkt was tasked with creating its brand identity. We joined in on creating the typeface for Velliv, working with a modern type with a large set of alternate characters. We set out to create a typeface that covers both sides of the company: A modern, easy-to-read main typeface to represent the solidity of a good pension company. All this paired with a set of freely-drawn alternate characters, that gives the typeface its characteristic personality and meets the customer eye to eye.
The brand identity was awarded silver at Creative Circle in 2019.
Collaboration with Kontrapunkt