Visual identity for the Chengdu/China based art organization Weiyi

ASMBL_WEI_01a_ls0_col8
ASMBL_WEI_02a
ASMBL_WEI_03a_20ls
ASMBL_WEI_04a_q30
ASMBL_WEI_05b_q2
ASMBL_WEI_06a_q15
ASMBL_WEI_07a_q10

Weiyi is a Chengdu (China) based art organization, with activities involving exhibitions, artist talks and workshops – its name roughly translates: ‘wei’ [beautiful / good] and ‘yi’ [art]. We created the visual identity for Weiyi.

When studying an art piece in a gallery – as we move around, viewing it from different from angles – our perception of it changes. Every new angle reveals differences in the object’s appearance, texture and form. We used the Chinese letter ‘wei’ [beautiful / good] as our object in focus – and created a system of graphics that illustrates how an object changes its appearance as we move around.

Photography by Cecilie Bach

Next project: Samsung

Assembly — Copenhagen — info@assembly.design — (+45) 53 830 820 —